For many people across the globe, social media serves as a daily source of entertainment, news consumption, and social interaction. As a result, its growth is inevitable and will continue to reach new regions and become accessible in remote areas worldwide.
Studies indicate that around 40% of the world’s population use social media. Therefore, it’s crucial for your business to have an active social media strategy to reach audiences. Whether you’re considering plans to buy Instagram followers or invest in advertising, it’s evident that a social media presence is necessary.
Whether you’re using the social media marketing effectiveness statistics below to pitch a proposal to your boss or deciding on the best strategy for business growth, you need data to support your argument.
Below, you will find the essential social marketing statistics that can help increase your Return On Investment (ROI).
Overall Social Media Statistics
#1. Population
As mentioned earlier, around 40% of the population use social media. To break it down further:
- 90% of users are Millennials
- 77% are from Generation X
- 48% are Baby Boomers
These percentages reveal that younger people use social media more than the older generation. Currently, Millennials dominate social media, and this generation includes those born between 1981 and 1996. To maximise profit, you must ensure that your content appeals to this audience.
#2. Time
Since 50% of social media users utilise these platforms to research products, they are likely to spend an extended period on social media platforms. Studies show that each person spends approximately 2 hours and 30 minutes every day on social media.
A sound strategy would be to ensure your content appears in search results while people use the platforms. For example, on TikTok, a successful profile is one that appears on the “Explore Page.” If you don’t have enough likes, the algorithm won’t place you on that page. Consequently, it’s clear that you must buy TikTok likes to increase the likelihood of reaching a broader audience.
#3. Audience
Around 90% of all social media users access popular platforms via mobile devices. As such, you must create content that is easily viewable for these users. This means focusing on:
- Small, high-resolution images
- Short descriptions to minimise scrolling
- Well-structured content layout
The good news is that you can gauge whether you’re posting the right content based on the engagement from your followers and likes. If engagement rates are low, it’s a clear indication that something needs improvement. For example, on Instagram, the timing of your posts is crucial.
On Facebook, the type of content you post is highly important. Double-check that you’re not offending anyone and that your content appeals to people of all ages.
#4. Impact
Approximately 70% of users who have had a positive experience with a brand on social media are likely to recommend the brand. This statistic is crucial for your business growth, as it demonstrates the significant role social media plays in boosting profits.
Without a well-implemented strategy, you risk low sales and a poor reputation. It’s also essential to remember that combining excellent customer service with a solid social media strategy is the perfect formula for success.
Moreover, Forbes states that around 74% of potential customers say they trust a business more if it has positive reviews. Therefore, it’s vital to maintain a positive presence in the comments section, Google reviews, and Facebook’s “Community” section.
Overall, social media marketing may not be as straightforward as it seems. On average, around 80% of businesses claim to deliver excellent social media strategies, but only about 8% of their customers agree.
Now that you’re aware of the key social media marketing growth statistics, it’s crucial to delve deeper into each platform. This way, you can better understand where your focus should lie.
Instagram Statistics
Undeniably, Instagram has a vast number of users worldwide. Studies indicate that there are around 1 billion monthly users, with approximately 500 million people using Instagram daily.
Imagine if your product were visible to at least half of these daily users – you would see an instant boost in ROI. To achieve this, you must increase your visibility. As you might know, organic growth can be challenging, time-consuming, and not always successful. As such, you should consider purchasing Instagram followers and likes.
Indeed, Instagram is the only platform where US marketers have seen a significant increase in usage. Although the figure rose from 69.2% in 2018 to 73.2% in 2019, it’s predicted to reach 75.3% in 2020. To calculate percentage increases or decreases, you can use an online percentage calculator.
Better visibility on this platform translates to higher profits. While likes are generally easier to obtain than followers, the results may not always be consistent. Considering people use social media for research purposes, your profile might appear disorganised if the likes are irregular. Consequently, it’s essential to buy Instagram likes to maintain a professional-looking profile.
Furthermore, around 70% of teens use Instagram, and approximately 60% of all Instagram users are under 30 years old. This demographic breakdown suggests that you should focus on interactive and high-engagement content to capture the attention of the younger generation.
As the saying goes, “A picture is worth a 1000 words,” so it’s important to pay attention to the quality of your images, the timing of your uploads, and the nature of your content. Additionally, ensure that your posts are inoffensive and that people will resonate with the images and descriptions you share.
Nonetheless, Instagram has also introduced the use of videos. On average, videos receive around 20% more interaction than images. Even though they’re more challenging and time-consuming to create, your followers will appreciate the effort you’ve put into making your profile more interesting.
Below are a few tips to consider when using Instagram:
- The best time to post is on Wednesday around 11 am and on Friday between 10 and 11 am.
- On Sunday, images receive the lowest level of engagement, while videos have the highest.
- Wednesday is the best overall day to post.
Recently, around 70% of US businesses have started using Instagram as a platform to promote their products or services. While this percentage may seem overwhelming, you can compete with big brands if you take the social media marketing spending statistics mentioned earlier into account.
On Instagram, it’s not about who sells the best products but rather who uses the platform effectively. The most crucial piece of information to remember is that you must be visible to a wider audience to have a popular profile. Utilise the “Explore Page” to promote your profile to those who don’t follow you.
Now that you know the statistics for Instagram, let’s take a look at what Facebook has to offer.
Facebook Statistics
When it comes to this platform, the social media marketing facts for 2021 become more interesting, as they’ve changed over the years. For example, it’s evident that the younger generation, including teens, are no longer as interested in Facebook. Those who have moved away from this social media platform tend to use Instagram instead.
Approximately 70% of teens claimed to use Facebook in 2015. However, by 2019, that number had dropped to 50%. The remaining 50% show a greater interest in Instagram. This shift suggests that while you can use Facebook for promoting your products or services, you should pay more attention to Instagram.
As mentioned earlier, each person spends around 2 hours on social media platforms. Those who use Facebook tend to access it eight times per day for a brief period. As a result, the remaining time is spent on other platforms such as Instagram, LinkedIn, and Twitter.
On the other hand, remember that around 75% of Facebook users check the app daily. This percentage is much higher than that of Instagram users. For example, out of 1 billion users, 500 million use Instagram daily. This significant difference means that you shouldn’t underestimate the power of Facebook.
How to Implement a Successful Strategy
There are several steps you can take to ensure a positive influence on social media.
First, set clear goals. Determine the type of customers you have and what they expect from you. This clarity will make posting content much easier.
Next, understand your customers’ needs. For instance, knowing your customers’ demographics will make it clear how to create engaging posts. The more engaging the content, the higher its reach. Gather your data and don’t rely on other businesses. It’s vital to obtain accurate information about your customers.
After understanding your customers, it’s also essential to comprehend your competition. Regardless of the service or product you’re selling, you will face fierce competition. Once you have accurate data, determine where your competitors are going wrong. Your business can excel in the areas where your competitors are lacking.
