Five Commom Mistakes of On-Page SEO
These days every single business wants to opt for the best ways to market itself to its prospective clients. What better way than to have a website of your own and use it to propagate about your business. The moment you speak of a website you automatically think of attracting the maximum number of landfalls possible to your site. It is where comes the role of On-page and Off-page SEO. An On-page SEO lets you add your original content and personal touch to the site and customise it further. On the other hand, an Off-page SEO helps you to add links and other external references.
So we are here to discuss On-page SEO which is a way to push your page up in rank and also help bring in more revenue. It is a very compact way of building a website as not only is the content your own but you even get to optimise the productivity of your site by letting you also add specific keywords in the source codes. All this suggests that you would have a higher level of control on your website and that you need not rely on external factors and links to bring traffic to your website and at the same time optimise your site to target specific clients. But sometimes what seems so great could also have drawbacks which might make Jack and Jill descend the hill. Simply put, it will worsen your SEO efforts. Let’s look at certain sins of SEO where On-page SEO can be more of a hurdle than help:
1) Copied Content: Altogether managed by a larger body called CMS or Content Management Systems, the pool of your content is accessed and controlled by a search engine and then ranked according to the uniqueness and optimised content. But the problem with copied or duplicate content is that it will land your page of the blog or website you put up will be caught in confusion. It will be confusing for the search engine because the similar content might appear with different addresses and it will be a severe hindrance for your page to be ranked by the search engine. Unique content will always be at the top. Even if your website has different landing pages with almost the same content, Google or any search engine will be confused on which page to rank, ultimately leading to an obstacle in the ranking process.
2) Using long tail URL: Essentially it is believed that URLs perform well if they have a character length of 30-40. URLs with long tails or longer character length fail to achieve their fundamental purpose, and that is giving a concise idea of the page the user is about to land. Even though there are two thoughts about this being a sin for your SEO, it is believed by many that it will affect your ranking. Along with the length comes the keyword of the URL. If you fail to include the primary keyword in your URL, it can be yet another sin for your SEO.
3) Low-quality Guest Post: Google recognised Low-quality guest blog posting as one of the many malpractices of SEO. It is evident that there is a tsunami of content out there. Many content providers target their content literally like spamming to gain higher ranks in Google’s arena. They fail to realise is that the out-of-place and respun content will be a huge problem for their page and will lead to penalising. The goal to create additional links to serve the purpose of redirecting them to a site lands the ranking in trouble. It is essential for you to provide quality content for the Search engine to rank you higher. Good quality content will always attract traffic.
4) Purchasing Links: The dilemma that revolves around the practice of buying backlinks is that it overrides those small and humble websites or blogs that optimise their content with natural SEO. This practice also has a negative impact on organic search results. If you are under the radar of Google, the flock of your website with a purchased link will see a significant drop and your push to rank the site higher will also get penalised. This vigilance takes place because even Google’s quality of services and products are at risk. The practice of purchasing unnatural links is majorly considered a sin in SEO is because it is utter manipulation for higher ranks. But then the credibility of your content and its rank, both is at stake while jumping on to this shortcut.
5) Over optimisation: Over optimising content with keywords and tags is rampant today. Stuffing it with unwanted and infinite keywords to rank your page higher use to work in the Homo Sapien era. But today, as Google is aware of more and more ill methods brand use to achieve higher ranks, it puts more bars to filter out the fraud. Once you fill the bucket, it’s enough. Do not overfill it to the point where it overflows. This overflow can be an overkill in SEO. Stuffing your content with tonnes of keywords and creating unauthentic backlinks, or in simple words, spamming, is considered to be a black flag in SEO.
The more dynamic your webpage is, the better the optimisation it receives, and the higher the ranking you receive. It is quintessential to stay ahead of the game by also aligning the layout of the page with better visual content, images and videos and animated carousels. You can use features like a front end and drag/drop page builder to optimise your page better.
So we notice that this giant pool of content is in constant motion and putting grease to get more flock running to their website. Even though specific procedures are available to be used as boosters for your webpage, they reduce the quality overall by becoming too dense or fraudulent. Also, tweaking the webpage frequently is a must-do. With on-page SEO it becomes a little challenging to have authenticity. But if you follow a good practice of SEO, you may achieve your website goals.