Social Media Marketing Tools

Michael Jones

As we move into 2023, social media marketing tools will become increasingly important for businesses of all sizes. These tools help businesses connect with their target audiences, allowing companies to track results and measure ROI.

There are various social media marketing tools available, each with unique features, pricing, and advantages. Let’s explore some of them in more detail in this article.

If you plan to learn all about trending social media marketing, join an online digital marketing course and become an expert in the digital industry.

Before diving in, try to answer the following questions about social media marketing tools:

How can social media tools help your business?
What are some of the must-have features of social media tools?
What are some of the most popular social media marketing tools?
The right social media tools can help your business in several ways. They can help you connect with your target audience, track your results, and measure your ROI. They can also help you create and manage your social media campaigns, saving you time and money.

Here are the top 9 most popular social media marketing tools for your marketing campaigns.

Let’s understand each social media marketing tool available, and you can choose the best one according to your needs and preferences:

1 – Hootsuite

Hootsuite’s user interface is designed as a dashboard, and it supports social network connections like Pinterest, Facebook, Twitter, YouTube, and LinkedIn.
Hootsuite, the premier social media dashboard, can help you improve your social media strategies. Manage multiple networks and profiles and track the effectiveness of your campaign.

For example, if you want to see the performance of a hashtag campaign, you can use Hootsuite’s hashtag analysis tool. The integration of this tool with over 200 different social media networks makes it a powerful tool for businesses.

Features of Hootsuite Social Media Tool:

• Integration with over 200 social media networks
• Schedule posts
• Analyse social media analytics
• Manage team members
• Powerful search features

Hootsuite Social Media Tool Pricing Plan:

The Hootsuite social media tool has four plans starting at £21/month for the Professional Plan, the Team Plan for £94/month, the Business Plan for £436, and the Enterprise Plan; you can request a demo.

Advantages of using Hootsuite Social Media Tool:

• Ease of use
• Integration with multiple social media networks
• Ability to track results and measure ROI

2 – Buffer

Buffer is another popular social media management platform that helps businesses manage their social media accounts effectively.
Buffer is an online and mobile software application designed to manage social network accounts by allowing users to schedule posts to LinkedIn, Instagram, Facebook, Twitter, Pinterest, and Instagram Stories, engage with their community, and evaluate their performance.

For example, if you want to see the performance of a social media campaign, you can use Buffer’s analysis tool. The software application designed to work with several social media networks makes it a valuable tool for businesses.

Features of Buffer Social Media Tool:

• Be wherever your customers are
• Browser Extension
• Text and Images
• Schedule your posts
• Compare your Stats
• Share faster
• Track your campaigns
• Check your metrics
• Integrate Buffer with other apps
• You can import the RSS feed right into the buffer tool

Pricing Plan of Buffer Social Media Tool:

The Buffer social media tool has a free plan and paid plans starting at £4/month for the Essential Plan, the Team Plan for £7/month, and the Agency Plan for £73/month.

Advantages of using the Buffer Social Media Tool:

• Ease of use
• The ability to connect with multiple social media networks
• Analytics tools to track results

3 – Sprout Social

Sprout Social provides users with powerful tools for scheduling posts, analysing social media analytics, and managing team members.

Customers using Sprout tools are industry leaders who see social media as a crucial aspect of their overall business strategy and the key to building deeper relationships.

For example, if you want to see the performance of a social media campaign, you can use Sprout’s reporting tool.

Features of the Sprout Social Media Tool include:

• Intuitive and easy-to-use interface
• Advanced reporting features
• User-friendly publication calendar
• Comprehensive reporting
• Competitive analysis features
• High cost
• Potentially slow support
• Some social networks lack native support

Pricing Plan of Sprout Social Media Tool:

Sprout Social media tool offers three plans: the Standard Plan starting at £99/month, the Professional Plan for £149/month, and the Advanced Plan for £249/month.

Advantages of using the Sprout Social Media Tool include:

• A top platform for extracting true commercial value from social media
• Identifying your target audience
• Sprout Social organises information into six categories
• Messages from loyal viewers are collected and displayed in a single stream
• Users can choose which messages they want to view
• Click the checkbox symbol to remove messages from the stream
• Schedule messages automatically using Queue
• Social solutions are designed with your entire company in mind

4 – Agorapulse

Agorapulse is a social media management platform that enables agencies, businesses, and marketers to manage their social media communications, schedule and post content, monitor social channels, generate impressive reports from a single, straightforward dashboard, and discover key influencers.

A simple social marketing tool that supports YouTube, Facebook, Twitter, and Instagram, start your free trial now!

Features of the Agorapulse Social Media Tool include:

• The ability to present your content on all social media platforms (Preview and Customisation)
• You can put your favourite tweets on auto-repeat mode
• The satisfaction of not seeing spam on your social media accounts
• Ad Comments Management on Instagram and Facebook
• Providing valuable information about your most enthusiastic followers

Pricing Plan of Agorapulse Social Media Tool:

Agorapulse’s social media tool has four plans: the Small Team Plan starting at £49/month, the Medium Team Plan for £99/month, the Large Team Plan for £199/month, and the Enterprise Plan for £499+/month.

Advantages of using the Agorapulse Social Media Tool include:

• Agorapulse is an intuitive social media management platform that simplifies publishing, monitoring, and measuring the results of your social media campaigns
• The platform consolidates your social media communications into a single, straightforward dashboard
• Agorapulse provides valuable insights into your most enthusiastic followers and your social media campaigns’ performance
• The platform is easy to use and offers a wide range of features at an affordable price

5 – CoSchedule

CoSchedule is the leading marketing calendar that helps you plan your content, blog posts, social media, and email marketing in one place.

With CoSchedule, you can easily drag and drop your content into a pre-designed template, schedule it for publication, and measure the results of your campaigns.

CoSchedule integrates with all leading social media platforms, so you can easily share your content with your audience.

Features of the CoSchedule Social Media Tool include:

• Integrated content calendar
• Visual campaign builder
• Social media scheduling
• Real-time collaboration
• Analytics and reporting

Pricing Plan of CoSchedule Social Media Tool:

CoSchedule’s social media tool has a free plan, followed by a Pro plan for £29/month, and for a Business plan, you will have to connect with their sales team to know more.

Advantages of using the CoSchedule Social Media Tool include:

8. SocialPilot

SocialPilot is a social media management tool that allows businesses, digital marketers, and agencies to publish, schedule, and analyse their social media posts.

This social media management platform helps companies grow their social media presence.

Features of the SocialPilot Social Media Tool are as follows:

• Visual campaign builder
• Schedule and publish posts
• Bulk scheduling
• Analyze social media performance
• Team collaboration
• Client management

Pricing Plan of Social Pilot Social Media Tool: 

SocialPilot’s social media tool has four plans: the Agency plan for £127/month, the Studio plan for £85/month, the Small Team plan for £42/month, and the Enterprise plan; you will have to contact them for more information.

Advantages of using the SocialPilot Social Media Tool:

• Multi-platform support
• Easy to use interface
• Supports bulk scheduling
• Offers a free trial

HashTagsforLikes

HashtagsForLikes is a social media management tool that allows businesses to find and use the most popular hashtags on social media. It aids in the discovery of top trending hashtags for organically growing your audience.

Features of the Hashtagsforlikes Social Media Tool are as follows:

• Find the most popular hashtags
• Schedule posts
• Monitor social media activity
• Get insights

Pricing Plan of HashtagsForLikes Social Media Tool: 

HashtagsForLikes social media tool has two plans: the Regular plan for £19/weekly and the Pro plan for £25/weekly.

Conclusion

In conclusion, social media marketing tools are essential for businesses of all sizes in 2023.

The key is to focus on the most popular platforms with your target audience. If you’re unsure where to start, consider using some of the aforementioned tools to help you get started.

Don’t be afraid; just begin using social media marketing tools!