Did you know that when a visitor lands on your website, it takes only five seconds for them to determine what your company does and what the purpose of your website is? If your site has an extremely high bounce rate, then this article is for you. Sit down and grab a cup of coffee to understand why this is happening and what you can do to address it. A website always needs clarity when communicating with its audience, which ultimately helps you capture their devoted attention.
To achieve better conversion rates, you need some tips that can enlighten you about website development. We’ve put together the top 7 web design and development tips for you:
#1. Begin with the most important info
Just as newspapers display eye-catching headlines and sub-headlines that draw your devoted attention to the content, editors and designers understand the simple rules of layout to keep the most pressing stories above the fold so that even a passing pedestrian notices them. The same principle applies to our digital platforms. You only have a few precious seconds to impress a visitor. Whether it’s your catalogue or your content, prioritise everything based on its importance. Place the most important elements at the top and less important ones further down.
Additionally, Google prefers important search terms at the top of content, particularly in headlines and opening paragraphs. On the search results page (SERP), top content may also receive a small showcase in search result listings, which can entice a surfer to click if they find it engaging and appealing.
#2. Be creative, but don’t be confusing
Creativity is essential in many aspects, whether it’s web design or digital marketing. It helps us stand out in a crowded market, and nobody wants their website to resemble another or get lost in a sea of competitors.
To develop a strikingly different design concept, stick to your core ideas and the unique services you offer. Determine what sets you apart from others and focus on that. Gradually, you’ll develop your skills and become a master at creating.
However, too much innovation can harm usability. While pursuing creative ideas is always good, don’t neglect the context of their development. Over time, overly innovative ideas might disregard the target audience, leading to a confusing website structure. As a result, your visitor numbers may decrease.
#3. Grab the attention in an easy way
You likely spend your whole day researching customer acquisition, quarterly budgets, and other business challenges. However, the old part of your brain is still active, thinking about captivating strategies.
Use your subconscious mind to consider making your website more visually appealing. Visual content can include human faces, bright colours, and other imagery that captures attention much faster than any text block. Although you might not consciously focus on these elements, you are subconsciously drawn to them when surfing the internet. Sprinkle them effectively throughout your website, and you’ll notice a rapid change in your conversion rates.
#4. Keep clarity in the visitor’s vision
Customers and clients both appreciate sleek and modern designs. Your products and services may involve complex information, which can appear confusing or have multiple connotations. It’s your responsibility to interpret this complex information into clean, easily understood content with minimal distractions. This strategy applies to both visuals and text.
It can be tempting to add more elements, but ironically, less is often more. A clean field of vision helps your visitors grasp the message you’re conveying and respond accordingly. They’ll feel less pressured and stressed, and more engaged. Try to focus on only one or two aspects of your concept on your landing page. For the remaining content, design additional pages in a guided format to make it easier for users to navigate your website. This tactic is also highly effective for financial advisor website development.
#5. Precision and description in content
We’ve discussed visuals and their role in keeping visitors on your website and moving from one page or topic to another. Alongside visuals, written content plays a major role in attracting potential visitors. Many businesses rely on generic headings and messages, such as ‘About Us’ and product descriptions. Your content should not stray too far from convention and confuse visitors. The more precise and descriptive your content, the better web crawlers will work for your optimisation. Focus particularly on headings, sub-headings, page titles, and link identifiers.
#6. Add Multimedia
Animations and GIFs can enhance your website’s value and convey a professional look. They also add a sophisticated touch. GIFs and animation visuals are highly recommended for elements like best-selling products, sales pop-ups, and more. Including multimedia on your website makes your content more authentic.
#7. Never stop the Testing process
Last but not least, evaluating your website’s conversion path can reveal important information about its performance. To gauge its effectiveness, check how long visitors stay on a page, where they click, and how far they scroll.
If your website has multiple pages and you believe they should perform well but they don’t, there may be a common issue on many pages, especially older landing pages. Outdated information or minor design changes and tweaks might be needed. As a result, both visitors and Google crawlers may struggle to find interesting information on your site. To identify the exact problem, never stop performing multi-variant testing to see what users are doing and what they want.
We hope that our tips have guided you towards improving your website development. Don’t forget to share your feedback in the comment section.
