For many people, all over the world, social media is used as a form of daily entertainment, news consumption, and socializing with peers. Thus, its inevitable growth will reach new regions and become accessible to remote places in the world.
Studies show that around 40% of the world’s population is on social medial. Hence, your business must use an active social media strategy to reach audiences. Whether you’re thinking of plans to buy Instagram followers or to invest in advertising, it’s clear to see that you need a social media presence.
Whether you’re using the statistics below to pitch a proposal to your boss or if you’re deciding what strategy to approach for business growth, you need data to support your argument.
Below, you will find the statistics that matter, which will help to grow the Return On Investment (ROI).
Overall Social Media Statistics
#1. Population
As mentioned above, around 40% of the population is present on social media. To break it down further:
- 90% of users belong to the Millennials generation
- 77% belongs to Generation X
- 48% belong to generation Baby Boomers
These percentages tell us that there are younger people that use social media than the older generation. Currently, Millennials dominate social media, and the people within this generation are born between 1981 – 1996. Thus, if you want to make a profit, you must ensure that you are appealing to that audience.
#2. Time
As 50% of those that have social media use it to research products, it’s apparent that they will spend a more extended period on social media platforms. Studies that each person spends around 2 hours and 30 minutes every day.
A good strategy would be to ensure that you appear in the search results while people are using the platforms. For example, on Instagram, a successful profile would be the one that appears on the “Explore Page.” If you don’t have likes, the algorithm will not place you on that page. Hence, it’s evident that you must buy Instagram likes, to further the chance to appear to a broader audience.
#3. Audience
Around 90% of all people that use social media will access popular platforms via mobile devices. Therefore, you must create content that is easy to view for such people. It means that you should focus on:
- Images should be small with high resolution
- Descriptions should be short to prevent a high number of scrolls
- The content should be laid out
The good news is that you will be able to figure out if you’re posting the right content from the engagement that you get from your followers and likes. If the engagement rates are low, it’s a clear indication that something isn’t right. For example, on Instagram, it’s important the time you post.
On Facebook, it’s highly essential the type of content you post. You should double-check that you’re not offending and that you’re appealing to people of all ages.
#4. Impact
Around 70% that have had a positive experience with a brand on social media are likely to recommend the brand. This percentage is critical for you if you want business growth. It shows that social media plays a vital role if you want to improve profit.
Without a proper strategy implemented, you will risk low sales and a bad reputation. In addition to this, you also have to remember that customer service combined with social media strategy is the perfect combination.
In addition to this, Forbes says that around 74% of potential customers say that positive reviews make them trust a business more if they have positive reviews. Hence, your comments, Google reviews, and Facebook “Community” section should be with positive reviews.
Overall, social media isn’t as easy as it may appear. On average, around 80% of businesses say that they deliver excellent strategies for social media, but about 8% of their customers agree.
Now that you know the main statistics, it’s vital to go in-depth about each platform. This way, you will get a clear indication of what your focus should be.
Instagram Statistics
There’s no doubt that this platform has numerous users all over the world. The studies show that there around 1 billion monthly users. Also, approximately 500 million people use Instagram daily.
Imagine if your product can be visible for at least half of the daily users. You will receive an instant boost in ROI. For this to happen, you must make yourself visible to others. As you may know, organic growth is difficult, time-consuming, and it may not be successful. Thus, you must consider proposing to buy Instagram followers and likes.
Better visibility on this platform means higher profits. While likes are much easier to achieve than followers, the results may not be consistent. As people use social media for research purposes, your profile can seem chaotic if the likes are not regular. Hence, it’s essential to buy Instagram likes to make the profile to look professional.
Furthermore, around 70% of teens use this platform, and approximately 60% of all Instagram users are under the age of 30 years old. This percentage means that you should focus on interactive and high-engagement content to get the attention of the younger generation.
As they say, “A photo is worth 1,000 words,” so you should pay attention to the quality of the images, when the content is uploaded, and what kind of content it has. Additionally, you mustn’t offend through your pictures. You must ensure that people will agree with the images and the descriptions you post.
Nonetheless, Instagram has also introduced the use of videos. On average, videos get around 20% more interaction than images. Even though they’re more difficult and time-consuming to make, your followers will appreciate the effort that you’ve put to make your profile more interesting.
Below are a few tips that you should take into account when using Instagram:
- The best time to post is on Wednesday around 11 am and on Friday between 10 to 11 am.
- On Sunday, images get the lowest level of engagement while videos have the highest
- Wednesday is the best overall day to post
Recently, around 70% of US businesses use Instagram as a platform to promote their products or services. While this percentage can be overwhelming, you can compete with big brands if you take the statistics above into consideration.
On Instagram, it’s not about who sells the best products, but rather who uses the platform correctly. The most important information that you should remember is that you must be visible to a broader audience to have a popular profile. Use the help of the “Explore Page” to promote your profile to those that don’t follow you.
Now that you know the statistics for Instagram let’s take a look at what Facebook has to offer.
Facebook Statistics
When it comes to this platform, the statistics get more interesting as they’ve changed as the years have passed. For example, it’s clear to see that the younger generation, including teens, are no longer interested in Facebook. Those that no longer use this social media platform use Instagram.
Around 70% of teens have claimed that they used this platform in 2015. However, in 2019, that number has dropped to 50%. The remaining 50% show a greater interest in Instagram. What this percentage tells you is that you can use Facebook for promoting your products or services, but you should pay more attention to Instagram.
Above, we have highlighted that each person uses social media platforms for around 2 hours. Those that use Facebook will only access it eight times per day for a short time. Therefore, the remaining time will be on other platforms such as Instagram, LinkedIn, and Twitter.
On the other hand, you must remember that around 75% of Facebook users will check the app every day. This percentage is much higher than what Instagram users do. For example, from 1 billion users, 500 million use it daily. This apparent difference means that you should undermine the power of Facebook.
How to Implement a Successful Strategy
There are several steps that you can take to ensure that you have a positive influence on social media.
The very first step that you should take is to set clear goals. You must figure out what type of customers you have and what they expect from you. This clear vision will make posting content much more straightforward.
Then, you should understand the needs of your customers. For example, knowing the demographics of your customers will make it clear how to create engaging posts. The more engaging the content, the higher the reach will be. Gather your data and don’t rely on other businesses. It’s critical to get accurate information about your customers.
After you’ve understood your customers, it’s also essential to understand your competition. Whatever service or product you’re selling, you will have fierce competition. Once that you have accurate data, you must figure out where they’re going wrong. Your business can offer in the areas where the competitors are lacking.
