Are you a blog owner thinking of ways to increase the traffic coming to your blog?
If you’re trying to boost traffic for your blog, you’re in the right place. This guide will provide proven ideas that can significantly increase traffic for your blog. By the end of this guide on how to increase traffic for your blog, you’ll be better equipped to take the necessary steps.
Identify Good Topics with Keyword Research
It is actually very easy for anyone to just sit down and start writing blog post which cover topics that virtually no one is interested in. On the other hand it’s possible to write about topics that people are interested in but contains keywords that nobody searches for.
This is where keyword research comes in. There are so many tools you can use for keyword research which includes: Google Keyword Planner, Semrush, Ahrefs etc. These tools can be used to identify the number of monthly searches for a particular keyword and can also be used to find out how difficult it is to rank for a particular phrase.
Ones you are done with your keyword research and have identified the keyword you want to write on, which of course should be a keyword people are searching for. You are then ready to start writing your blog and you should ensure that the keyword’s feature in all the right places in your blog post – which includes title, headers, meta description and body copy.
Read More About SEO Keyword Research Tools
1 – Include Fabulous Images
It’s essential to include high-quality and clear images in all your blog posts, as they should convey the topic. Studies have shown that images boost blog readership.
Include keywords in the Alt Image Tag on all your images to enhance your blog’s SEO. Images make your blog post more visually appealing and should always be relevant to the topic.
Images will encourage readers to share your content on social media, driving more traffic to your blog from platforms like Facebook and Twitter. Images also make your articles longer.
3 – Optimize Your Blog Post
This is where On-Page SEO comes in. It involves technical steps to ensure that your blog ranks at the top of search engine results pages.
You can achieve this by:
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- Creating blog post titles that reflect keywords from your research and describe your content in detail.
- Using keyword headers to break up content.
- Including keywords in URLs that align with your content.
- Writing the content of your blog post with keywords and key phrases.
- Adding optimised links to older posts with similar topics.
- Inserting an optimised and customised “More” tag.
- Selecting the appropriate tags to assign to the post.
Google prefers content that loads quickly. To improve load times, ensure that your image files are as small as possible, avoid using unnecessary scripts on the page, and register your site with Google Search Console.
4 – Increase Traffic via Social Shares
Social shares are one of the most important steps when it comes to driving traffic to your blog. However, getting social shares from your blog post can be challenging, but if done properly, it can significantly boost your blog traffic.
Here are some ways you can encourage social shares and increase blog traffic:
- Add a Click-to-Tweet functionality: This is an excellent way to remind your blog readers that they can share your content. You can do this by using a plugin. Sometimes, without a call-to-action, people won’t share the content.
- Use scrolling social buttons: These are essential for encouraging social shares. To get these buttons, you can use a fantastic tool called AddThis. Another tool you can use is Sumo, which allows you to add social sharing icons to your website.
- Utilise charts and infographics: These are more engaging than text and can transform hard-to-digest content into visually appealing information.
5 – Encourage User Engagement
The more readers engage with your blog content by commenting, the more it will increase your blog traffic. This means you need to structure your blog posts to promote engagement, particularly in the form of comments.
You can increase engagement by doing the following:
- Craft an intriguing introduction that keeps readers interested. Use relatable humour, numbers, and paint a picture. Introductions are first impressions, and first impressions count.
- Offer more than just words. Include elements such as screenshots, infographics, graphs, and product images.
- Write your content like a story. Storytelling is an effective way to connect with your readers and can significantly impact their enthusiasm for your content. Storytelling makes the writer seem more human.
- Consider including videos in your content, as they are visually appealing and can keep readers engaged. A marketing survey stated that readers spend 100% more time on blog posts with videos.
I have listed five different strategies you can start using today to drive traffic to your blog. These strategies are powerful when applied.
Additionally, you can increase your blog traffic by commenting on other blogs in your niche and being active in various communities.
Another strategy is to include other bloggers in your “best of” posts and tag them in a tweet to let them know. Chances are they’ll retweet it on their page, leading to more clicks from their followers.
