Free and Paid Keyword Competition, Difficulty and Suggestion Tools

Keywords are essential components of SEO, and keyword research forms the foundation of any SEO strategy. Many factors must be considered, but it all begins with selecting the appropriate keywords. This is why most competitive businesses invest thousands of pounds in keyword research.

Keywords play a vital role in your website’s ranking success and are a crucial aspect of local SEO services. Essentially, every search engine optimised website targets a keyword to attract customers. Keywords help to indicate to the customer what the content is about, as well as assisting websites in achieving high search result rankings, driving organic traffic to their web pages.

To choose the most competitive keywords, you need a wealth of data to ensure they work for you. Moreover, the smarter approach is to use the right keyword research and competition analysis tools to develop effective strategies for achieving your goals.

Thankfully, there are numerous tools available to help you select profitable and competitive keywords. These keyword research tools typically fall into two categories:

1. Basic keyword tools: These tools assist in finding seed keywords to facilitate the search for profitable keywords.
2. Competitor-based keyword tools: These tools help identify keywords that have driven traffic to similar sites.

Using the right tools can help you achieve desired results in the shortest possible time. Here are some of the widely acclaimed keyword research tools used by SEO experts globally to find keywords for increasing search engine traffic and researching competitors:

#1. KW Finder

KW Finder is an incredibly effective long-tail keyword research tool with an exceptional interface. Long-tail and LSI keywords are guaranteed methods for driving targeted organic traffic to your website. This tool focuses exclusively on keyword research and is effective in finding keywords that drive highly targeted traffic. It concentrates on discovering long-tail keywords that result in more targeted traffic and conversions.

• Displaying the trend
• Search volume
• CPC and level of difficulty in results
• Finding hidden long tail keywords
• Organise keywords with keyword lists
• Filter unproductive keywords
• SERP analysis and SEO metrics

#2. Ahrefs

Ahrefs is a versatile SaaS tool that provides detailed data, effectively tracking and analysing your search engine efforts. It is considered the best backlink checker tool, boasting a larger crawling setup than any other tool.

Key features

• Position tracking
• Keyword Research
• Backlink analysis
• Competitive analysis
• Technical SEO
• On-page optimisation
• Content planning
• Link building
• Organic traffic analysis

#3. Semrush

Semrush is a widely-used tool for top-rated keyword research. Its unique feature is its ability to track keywords your competitors are ranking for very effectively. It plays a significant role in competitor analysis, finding keywords that genuinely help your competitors receive quality traffic. It enables you to better understand your competition through various metrics for analysing your competition and the general industry.

• Domain specific keyword ranking
• Position tracking
• Comparison of domains by keywords
• Crawl Audit Tool
• Organic Research
• Advertising Research

#4. SEOquake

SEOquake is a free browser plugin that provides organic research and parameters for listings within search engine results. Although it is only a browser extension, it is widely used by SEO experts for effective and efficient webpage analysis. The toolbar contains numerous links to domain name and page information, keyword density, and other essential SEO factors.

• SEO Audit
• Keyword Density report
• Internal/External Link analysis
• Social metrics

#5. SpyFu

SpyFu is a cloud-hosted system that offers an effective formula for creating successful search engine marketing campaigns at competitive prices. It provides valuable information on the most profitable and prolific keywords, as well as ads for paid and organic search. It has proven to be immensely beneficial for SEO marketers offering local SEO services. SpyFu guarantees better online marketing strategies to boost revenue, allowing users to search for every domain displayed on Google.

• Domain Searches
• Keyword Searches
• Backlinks Searches
• Organic Keywords
• Paid Keywords
• Data Exports
• Unlimited Backlink Results
• Export Advanced Contact Info
• Filter Sales Leads
• In-Depth SEO Reports
• AdWords Advisor Reports
• Add Your Own Keywords
• Backlinks Exports
• Custom Branded Reports

Keyword research is the foundation of search engine marketing. These powerful keyword research tools have helped millions of search engine marketers identify profitable, productive, and competitive keywords quickly and easily. The right keywords enable effective competitive analysis, allowing you to compete in the crowded space and devise strategies to stay ahead of the competition. It is wise to seek competitive SEO companies offering affordable SEO packages in the UK to maximise your digital exposure and increase your business’s overall revenue and profits.